Introduction
Our website address is: https://haidi.lk
Choosing to shop with HAIDI means you’ve placed a great deal of trust in us. In sharing your personal information, we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.
This Privacy Notice helps you to understand how we use your personal information, who we share it with and the rights that you have. For more information on your rights and how to exercise them, head straight to the Your Rights section later in this document.
We change the terms of this Privacy Notice from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes, we will take steps to bring it to your attention.
Who we are?
Welcome to HAIDI. We are an online fast fashion brand that brings you weekly fashion and styles. Our Fashion lines are for the modern-day women of all ages who seek on trend, of the moment fashion with a glamorous and unique edge at affordable prices.
Whether you are looking for the perfect dress, dazzling party wear, smart office wear or casual day fashion, HAIDI has everything you need for a complete stylish modern lifestyle.
All our designs are made to perfection, created from the best fabrics and each piece has an impeccable attention to detail. This is the formula we have been carefully mastered and applied into each product we supply to our customers.
YOUR RIGHTS
You have a number of ‘Data Subject Rights’ below is some information on what they are and how you can exercise them.
Right of access – You have the right to request a free copy of the personal information that we hold about you.
Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated.
Right to erasure (also known as the Right to be Forgotten) and the Right to restriction of processing – You have the right to request that we stop processing, or delete, all your personal information that we hold. If you exercise this right, we will keep a note of your name linked to your request and it will not prevent us from processing any new information you provide to us subsequently.
Right to data portability – You have the right to ask us to electronically move, copy or transfer your personal information in a machine-readable format.
Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights, please contact haidiclothing@gmail.com or call 0115920056. Our security procedures mean that we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information.
THE LAWFUL BASES WE USE TO PROCESS DATA
We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are.
Contract – This is where we process your information to fulfil a contractual arrangement, we have made with you.
Consent – This is where we have asked you to provide explicit permission to process your data for a particular purpose.
Legitimate Interests – This is where we rely on our interests as a reason for processing, generally this is to provide you with the best products and service in the most secure and appropriate way.
Legal Obligation – This is where we have a statutory or other legal obligation to process the information.
THE INFORMATION WE COLLECT AND HOW WE USE IT
We collect and use the information that you provide to us directly, for example when you register for an account; we also use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in our cookie policy)
To process any orders that you place with us and to facilitate any returns (Contract)
We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors (for example Sampath Bank).
We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
Our chosen payment processors store your payment card details at your request to speed up your checkout in the future (consent).
To provide you with access to an account (Contract)
To register an account with us we capture information such as your name, date of birth, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.
To provide customer service to you (Legitimate interest)
We record calls and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.
We use your account information, purchase history, payment history and third party information to collect and recover money that is owed to us should your account fall into arrears. Please see later section on Third Parties we share data with and receive data from for more information.
To personalize and improve your experience when you shop (Legitimate Interest)
We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third-party information, to show you products and offers that we think you will be most interested in and to tailor your experience.
We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalized features across our websites, apps and communications.
To inform you about products and services that may interest you (Legitimate Interest)
We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymized information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
We share limited information with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.
We receive information on how you interact with our adverts and content on third-party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you.
To keep in touch with you (Legitimate Interest)
When you register for an account and shop with us we start to keep you up to date with news of products and services including store events, offers, promotions and Sale information, unless you tell us you don’t want us to through your account or using the link in every email that we send to you.
When we send you communications, we use records of how you interact with our website and any other marketing we’ve sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.
We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.
Where you have requested it we use your account information to deliver HAIDI Directories to you.
n.b. If at any point you have made amendments to your contact preferences in the ‘my account’ section of our website, selecting to receive communications from us, we are operating under consent instead of legitimate interest.
To ensure the Website and the services we offer you operate properly (Legitimate Interest)
We use cookies and other similar technologies to keep track of your preferences when using our site.
We use other cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.
We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.
We use information for Logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.
To develop and improve our products, range and services (Legitimate Interest)
We share insights about our customers (in an anonymised and aggregated format) with the companies whose products we sell. This helps them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.
We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to develop the services we offer.
We use information about how you browse and engage with our website to improve our websites.
To prevent and detect crime (Legitimate interest/Legal obligation)
We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
When you register an account, apply for credit or contact our call centres we use your account, application and purchase history information to confirm your identity.
We use device identifiers and IP addresses in fraud prevention and investigation, and to maintain network and data security.
We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.
HOW LONG WE KEEP IT FOR
We keep your personal information as long as you are a customer of ours and generally for seven years afterwards to comply with legal requirements. During that time, we take steps to remove any personal data as soon as we no longer need it.
We consider you a customer.
THIRD PARTIES WE SHARE DATA WITH AND RECEIVE DATA FROM
We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data privacy assessments before we begin to do business with them and on an ongoing basis.
We always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. We always do so securely.
We have contracts in place with all suppliers that help us to ensure security and privacy of your personal information, these are reviewed and updated regularly and always in line with data protection laws.
Delivery Partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
IT Companies – Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
Marketing Companies and Online Advertising – Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, Companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
Payment processors – Payment card processors to process credit and debit card payments and store payment information.
HOW YOU CAN GET IN TOUCH
Should you need to contact us please write to:
HAIDI Retail Limited,
No 249
Duplication Road
Colombo 03
or via haidiclothing@gmail.com
